DIY Financial

There is no single, prominent company officially named "DIY Financial." The term describes a movement or approach where individuals take direct control over their financial life, including budgeting, saving, investing, and retirement planning. This is often facilitated by online brokerages, fintech apps, and educational resources that empower users to make their own financial decisions. The concept's history is tied to the rise of the internet and low-cost online trading platforms that made self-directed investing accessible to the general public.