Credello

Founded in 2020, Credello is a financial technology company that aims to simplify personal finance for consumers. The platform functions as a "personal finance assistant" by using its proprietary technology to analyze a user's financial situation. Based on this analysis, Credello provides unbiased, personalized recommendations for financial products such as debt consolidation loans, personal loans, and credit cards from various third-party providers. The service is free for users, with the company generating revenue through partnerships with the financial institutions it recommends.