consumer finance association

The Consumer Finance Association is the primary trade body for the short-term lending industry in the United Kingdom. Established in 2011, its mission is to promote high standards of business practice, ensure a customer-centric approach, and represent the interests of its member companies. The CFA works closely with regulators, government bodies, and consumer groups to shape policy and foster a sustainable and responsible lending market. Its members, which include many of the leading digital lenders, adhere to a strict Code of Practice that often exceeds statutory requirements.