Cetera Financial Group (Cetera)

Cetera Financial Group is one of the largest networks of independent financial professionals in the United States. The company's business model is centered on providing a comprehensive platform of brokerage, investment advisory, and insurance services to its affiliated advisors and financial institutions. Founded through a series of acquisitions, Cetera empowers its network with technology, practice management resources, and a flexible, multi-custodial platform, allowing advisors to offer personalized financial planning and wealth management services under their own brand while leveraging Cetera's scale and compliance oversight. Its mission is to advance the delivery of an "Advice-Centric Experience" for clients.