Cash Advance King

Cash Advance King operates as an online loan-matching service, not a direct lender. Its primary business is to collect loan requests from consumers through its website and connect them with a network of independent lenders who may offer them a loan. The company emphasizes a quick and simple online application process to help users find short-term financing options. It explicitly states that it does not make credit decisions, is not a broker, and does not charge consumers any fees for its service. Its revenue is presumably generated by selling these leads to the lenders in its network.