alfie

Alfie is the digital investment management brand of SCM Private LLP, a firm founded in 2009 by Gina and Alan Miller. The company's mission is to democratize wealth management by providing access to actively managed, institutional-quality investment portfolios at a lower cost than traditional managers. Alfie combines technology with human expertise to build and manage diversified portfolios, primarily using Exchange Traded Funds (ETFs). It emphasizes transparency, ethical investing, and is a certified B Corporation, positioning itself as an alternative to both passive robo-advisors and high-fee traditional wealth managers.