1st alliance mortgage

Founded in 2004 and headquartered in East Hartford, Connecticut, 1st Alliance Lending, LLC operated as a non-bank, direct-to-consumer mortgage lender under the name 1st Alliance Mortgage. The company specialized in providing a range of mortgage products, including conventional loans, FHA, VA, and USDA loans, directly to borrowers across numerous US states. Its mission focused on simplifying the mortgage process through a combination of technology and personalized customer service. The company grew significantly but abruptly ceased all lending operations and shut down in November 2018.