Cielo

Cielo SA (Bovespa: CIEL3 | OTC: CIOXY) is the leader in electronic payment solutions in Latin America. Responsible for acquiring commercial establishments, and the capture, transmission, processing and settlement of transactions with credit and debit cards, Cielo captures transactions of the five major card brands in the world: Visa, MasterCard ®, American Express ® and Diners Club International, besides JCB (Japan Credit Bureau) of the fifth largest international flag of payment cards. In 15 years of existence, Cielo has built a successful career. This story began in 1995 when Visa International, Bradesco, Banco do Brazil, Banco Real (now Santander) and the former National Bank met to design what would become the VisaNet Brazil. The goal of the new venture was managing relations with the entire network of affiliated merchants Visa system. A year later, the challenge was won and the company has operated with over 100,000 merchants legacy banks. Year after year, the company recorded significant growth, but it was in June 2009 that led one of the most important moments of their history. Amid the global financial crisis, Cielo operation carried out IPO of BM & F Bovespa ever recorded in the country. The operation raised U.S. $ 8.3 billion by selling shares to the market. Shares of Cielo SA debuted on the BM & F Bovespa in late July 2009 in New Market, and are traded under the CIEL3 code, members of the Bovespa Index (Bovespa), Brazil Index (IBrX), Brazil 50 Index (IBrX50) and Corporate Governance Index. Five months later, came a new challenge: a brand change. VisaNet Brazil was renamed Cielo. The chosen name, which means sky in Italian and Spanish, symbolizes effectiveness and efficiency, as well as reflecting the new vision of the company. VisaNet Brazil left an important legacy and marked the company's history, which, being driven by challenges, began to position itself as a unique and marked by a renewed positioning company.