CFNA (Credit First National Association)

Credit First National Association is a nationally chartered bank and the consumer credit division of Bridgestone Americas. Founded in 1988, CFNA specializes in providing private label and co-branded credit cards for a large network of automotive retailers across the United States, including brands like Firestone Complete Auto Care, Tires Plus, and Wheel Works. The company's mission is to offer consumers flexible payment options for automotive maintenance and repairs while helping its retail partners drive customer loyalty and sales through dedicated financing programs.