cash4gold

Founded in 2006, Cash4Gold became widely known through its aggressive marketing campaigns, including high-profile Super Bowl commercials. The company's business model allows individuals to mail in their unwanted jewelry and other items containing precious metals using a free, insured "Refiner's Pack." Upon receipt, Cash4Gold appraises the items and makes a cash offer to the seller. Despite its initial success, the company faced significant criticism and legal challenges regarding its business practices and payout amounts, leading its parent company, Direct Lenders LLC, to file for Chapter 11 bankruptcy in 2012. The company has since continued to operate under new management, focusing on providing a secure and convenient way for consumers to sell their valuables from home.