Boost

Launched in 2017, Boost is the full-spectrum fintech arm of the Axiata Group. Initially an e-wallet for cashless payments, it has since evolved into a regional platform offering a wide array of digital financial services. Its mission is to financially empower millions of users and merchants, particularly those who are underserved, by simplifying access to payments, micro-financing, micro-insurance, online shopping, and more, all through a single mobile application. Boost aims to create a more inclusive digital economy in Malaysia and Southeast Asia.