Founded in 2021, Viceversa provides a modern alternative to traditional venture capital for digital-native companies, such as e-commerce, SaaS, and marketplaces. The company offers Revenue-Based Financing, allowing businesses to raise capital for growth (primarily marketing and inventory) without equity dilution by sharing a percentage of their future revenues. Alongside funding, Viceversa provides a powerful analytics platform for clients to monitor their performance, optimize marketing spend, and forecast future growth.