Urban First Funding provides capital to forex, crypto, and indices traders worldwide. The company's model is based on an evaluation process where aspiring traders must prove their skills by meeting specific profit targets and risk management rules on a simulated account. Upon successful completion of the challenge, traders are offered a funded account, allowing them to trade the firm's capital and earn a significant percentage of the profits they generate, typically up to a 90% profit split. The firm's mission is to identify and empower talented traders by removing the barrier of insufficient starting capital.