Soft Funding is a proprietary trading firm that provides capital to traders globally. Their business model is centered on identifying skilled traders through multi-phase evaluation challenges. Traders pay a one-time fee to participate in these challenges, and if they meet the specified profit targets and risk management criteria, they are offered a funded account, with sizes ranging up to $200,000. The company and the trader then share any profits generated on the funded account, with the trader receiving the majority share. The firm's mission is to provide an accessible pathway for talented individuals to trade significant capital without risking their own money.