Pronto is a Serbian fintech company that provides an instant payment solution for the country's e-commerce market. Leveraging the National Bank of Serbia's IPS (Instant Payment System), Pronto enables online merchants to accept payments directly from their customers' mobile banking applications. The service generates a unique IPS QR code for each transaction, which customers can scan to authorize a fast, secure, and low-cost payment. The company's mission is to modernize online payments in Serbia by offering a simple and efficient alternative to traditional card payments.