Founded in 2017 and headquartered in Copenhagen, Denmark, Leadsense ApS is a media and technology company focused on performance-based marketing within the finance sector. They build and operate a diverse portfolio of comparison websites and other digital media assets across verticals like stock trading, crypto, and forex. Their core business model involves attracting and educating users who are actively searching for financial services, and then connecting these high-intent individuals as leads to their global partners, which include brokers and financial institutions.