Founded in 2016, Kroo is a UK digital bank that was granted a full banking license by the Bank of England in June 2022. The company's mission is to change the relationship people have with their money for the better, positioning itself as a "bank with a conscience." Kroo provides a full-featured current account, an FSCS-protected savings account, and overdraft facilities, all managed through its mobile application. The company also emphasizes its ethical and environmental commitments, such as its ongoing tree-planting initiative for new customers.