First Choice Merchants is a US-based Payment Service Provider (PSP) that focuses on delivering customized payment processing solutions for businesses, particularly those operating in high-risk industries that are often underserved by traditional banks. The company's mission is to provide reliable and secure merchant accounts, enabling businesses to accept a wide range of payment methods, including credit cards, ACH, and eChecks. They offer services such as payment gateway integration, chargeback management, and fraud prevention to help merchants manage their transactions effectively and grow their business.