Fire Capital trading as Pogo Loans

Fire Capital Limited, trading as Pogo Loans, was a direct lender in the United Kingdom, authorized and regulated by the Financial Conduct Authority. The company specialized in offering short-term online loans, typically ranging from £200 to £1,000, with repayment terms spread over several months. However, the company has ceased all new lending operations. On 29th June 2021, the company entered into a solvent winding-up process (liquidation) and is no longer providing regulated financial services. The website remains partially active to provide information to existing customers and stakeholders regarding the liquidation process.