Earth Equity Advisors, A Prime Capital Investment Advisors Company

Founded in 2004 by Peter Krull, Earth Equity Advisors was established as a dedicated investment advisory firm focused on socially and environmentally responsible investing (SRI/ESG). As a Certified B Corporation, the firm is committed to high standards of social and environmental performance, accountability, and transparency. In 2021, Earth Equity Advisors was acquired by Prime Capital Investment Advisors (PCIA) to expand its sustainable investing capabilities, and it now operates as a specialized division within the larger PCIA organization.