Downshift Financial

Downshift Financial, LLC is a registered investment advisory firm founded by John King, CFP®. The company operates on a fee-only basis, meaning it does not earn commissions from selling financial products, aiming to provide unbiased advice. Its mission is to help clients, particularly those in their 30s and 40s, organize their finances, invest wisely, and create a plan to reach financial independence sooner. The firm's philosophy is centered around the concept of "downshifting"—gaining the financial freedom to choose work and a lifestyle that aligns with personal values, whether that means early retirement, a career change, or more time for family and passions.