DIY investor was a trading name and service of The Share Centre Limited, a UK-based stockbroker established to empower private investors to manage their own financial portfolios. The platform focused on providing execution-only services for a wide range of investments, including shares, funds, investment trusts, ISAs, and SIPPs (Self-Invested Personal Pensions). In 2020, The Share Centre, along with its DIY investor brand, was acquired by interactive investor. Since the acquisition, customers and services of DIY investor have been in the process of being migrated and fully integrated into the interactive investor platform.