Deserve

Founded in 2013 by Kalpesh Kapadia, Deserve, Inc. is a technology company that has evolved from a direct-to-consumer credit card provider for international students to a leading B2B credit-card-as-a-service (CCaaS) platform. The company's mission is to enable any business to embed and launch its own branded credit card experiences quickly and seamlessly. Deserve provides the underlying technology, compliance, and operational infrastructure, allowing partners to offer highly configurable, mobile-centric credit card products without the need to build the complex systems from scratch.