CashU Fintech

Founded in 2002 as part of the Jabbar Internet Group, CASHU is one of the first and largest digital payment providers in the MENA region. The company's mission is to offer secure, accessible, and easy-to-use payment solutions in a market with traditionally low credit card penetration. It provides a digital wallet for consumers and a payment gateway for merchants, enabling them to process online payments without requiring a credit card. CASHU has since been acquired by Genero Capital and Souq.com (now Amazon) and continues to serve as a pivotal fintech player in the region.