Basic Financial Services Pvt Ltd.

Basic Financial Services Pvt Ltd., operating as BASIC (Bharat Accessible Services to India's Households), is a Gurugram-based fintech company founded in 2020. The company's mission is to enhance financial inclusion by making credit more accessible to India's "missing middle" — households with a monthly income between ₹15,000 to ₹50,000. It operates on a phygital (physical + digital) model, utilizing a large network of local agents equipped with a proprietary technology platform to connect potential borrowers in Tier 2 and Tier 3 cities with various lenders, including banks and NBFCs, thereby digitizing and simplifying the entire home loan process.