Backup Cash, a trading name of APFIN LTD, operates as a credit broker in the United Kingdom. The company's mission is to provide a fast, simple, and secure online service for individuals needing access to short-term loans, typically ranging from £100 to £2,000. Instead of lending money directly, Backup Cash utilizes a single application to search its network of Financial Conduct Authority (FCA) authorised lenders to find a suitable loan match for the applicant, streamlining the process of finding emergency funds. The service is free for the consumer, as the company earns a commission from the lender if a loan is successfully taken out.