Auden

Auden was a fintech lender established to offer a more affordable and responsible alternative to high-cost payday loans in the UK. The company used technology and data to assess affordability and aimed to provide customers with fair, transparent credit products, including a short-term loan and a line of credit feature. In late 2022, due to challenging market conditions, Auden announced it was permanently closing to new and existing customer lending and is in the process of winding down its operations.