Athena

Founded in 2017 and officially launched in 2019, Athena is a non-bank financial institution focused on disrupting Australia's home loan market. Operating as a digital-first platform, the company aims to provide a more transparent, customer-friendly, and cost-effective alternative to traditional banks. Its mission is to help Australians save money and reduce the life of their mortgage through lower interest rates, the absence of ongoing fees, and features that encourage extra repayments.