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Founded in 2007 in Sydney, Australia, Axi (formerly AxiTrader) was established by a group of traders with the mission to create a brokerage they would want to trade with. The company focuses on providing a high-performance trading experience with tight spreads, fast execution, advanced trading tools, and exceptional customer service. It operates globally, serving both retail and institutional clients, and is regulated by multiple financial authorities. In 2020, the company rebranded from AxiTrader to Axi to reflect its expanded product range beyond just forex.