Cash App

Cash App is a financial services platform developed by Block, Inc. (formerly Square, Inc.). Initially launched in 2013 as Square Cash for simple peer-to-peer money transfers, it has since evolved into a comprehensive financial tool. Its mission is to make money more accessible, relatable, and easy to use. The platform now offers a wide range of services including direct deposits, a debit card (Cash Card) with customizable rewards, fractional stock investing, Bitcoin trading, and tax filing services (Cash App Taxes), positioning itself as an alternative to traditional banking for many of its users.