auden

Auden Group Ltd, trading as auden, is a direct lender focused on providing fair, transparent, and accessible short-term credit to UK consumers. The company's mission is to challenge the high-cost credit market by leveraging technology to conduct thorough affordability assessments and offer loans with clear terms and no hidden fees. Established to provide a more ethical lending solution, auden aims to help customers manage unexpected expenses without falling into long-term debt cycles.