apparent financing

Apparent, Inc. is a financial technology company that provides an all-in-one platform for businesses to offer consumer financing at the point of sale. The platform integrates a "waterfall" of lending partners, meaning when a customer applies for financing, their single application is automatically presented to multiple lenders in sequence until an approval is secured. This model aims to increase loan approval rates for a wider range of credit profiles, helping merchants convert more sales and increase average order values. Apparent's mission is to simplify and democratize the financing process for both businesses and their customers through a seamless, integrated technology solution.