First Liberty Building & Loan

First Liberty Building & Loan (more commonly known as the Bailey Brothers Building & Loan) is a fictional financial institution central to the plot of the film "It's a Wonderful Life." Within the film's narrative, it was founded by Peter Bailey and later run by his son, George Bailey, in the fictional town of Bedford Falls. Its mission was to provide fair home loans and financial services to the working-class citizens of the community, serving as an ethical alternative to the predatory bank run by the antagonist, Henry F. Potter. The institution has no real-world operational history as it is a creation for a work of fiction.