Aspira

Aspira is a digital credit provider launched in Kenya in 2018. The company's mission is to help individuals and families achieve their life aspirations by providing accessible financing. It operates on a "buy now, pay later" (BNPL) model, partnering with a network of retailers to allow customers to purchase goods like electronics, furniture, and appliances and pay for them over an extended period through monthly installments. The company (under its legal name CIM Gochen Kenya Limited) is licensed by the Central Bank of Kenya as a Digital Credit Provider.