Irrational Capital

Irrational Capital is an investment research and development firm co-founded by behavioral economist Dan Ariely. The company's mission is to capture the powerful, but not yet fully understood, link between human capital and shareholder returns. They leverage extensive research and data analysis to create investment strategies and products, such as Exchange Traded Funds (ETFs), that are based on their proprietary "Human Capital Factor," which evaluates how companies treat their employees and how that impacts financial performance.