FundX

Founded in 1969 by the Dalton family, FundX began as an investment newsletter called *NoLoad FundX*. It has since evolved into a full-service Registered Investment Adviser (RIA). The company's core philosophy is its proprietary "Upgrading" strategy, which involves a disciplined, quantitative process of regularly selling lagging funds and buying into the current top-performing no-load funds within various risk categories. As a fee-only fiduciary, FundX is committed to providing unbiased investment management and financial planning services to help individuals, families, and trusts achieve their long-term financial goals.