First Up Lending

First Up Lending operates as an online loan marketplace, not a direct lender. The company's primary business is to connect consumers with third-party lenders that may be able to offer personal loans up to $50,000. It provides a free, no-obligation service where users submit their information through a single online form, and First Up Lending then shares this information with its network of lending partners to find a potential match. The company does not make credit decisions, fund loans, or set rates and terms.