Fello

Fello is a fintech company targeting India's Gen-Z and millennial population, aiming to make saving and investing simple, fun, and rewarding. The platform integrates gaming mechanics with financial products, allowing users to earn game tokens and win rewards for saving and investing. Fello provides access to investments in digital gold, peer-to-peer (P2P) lending, and mutual funds. Founded in 2021 and backed by prominent investors including Y Combinator, the company's mission is to cultivate a habit of financial planning and asset creation among the youth.