Fair Price

Founded in 1973 by the National Trades Union Congress (NTUC), FairPrice is a co-operative with a social mission to moderate the cost of living in Singapore. It has since grown into the country's leading retailer, operating a multi-format network of over 370 stores, including FairPrice supermarkets, FairPrice Finest, FairPrice Xtra hypermarkets, and Cheers convenience stores. The company is part of the FairPrice Group, which also includes food services, aiming to make life better for all by providing affordable and accessible products.