everup

everup is a prize-linked money app making banking fun, exciting, social & rewarding. We provide a cash account that offers prizes up to £1M tax-free every week just for saving, spending and managing your money with us. 50% of respondents in a Capgemini customer survey (World Retail Banking Report 2022) said their banking relationships were neither emotionally connected nor well-integrated into their lifestyles; 52% said banking was not “fun”. On the other end, people waste money with lotteries as they offer a dream, excitement and fun. everup solves this problem by making banking instantly gratifying and fun. We boost saving, spending and money management by providing opportunities to win tax-free money and valuables via participation to no-loss lottery-style games (savings remain untouched so it’s risk free). We were inspired by the Premium Bonds concept, which we are rethinking for the digital era. Millennials and Gen Z account for 90%+ of our customers. They use everup as we bring excitement, instant gratification and fun to their otherwise boring and not rewarding financial life. We use gamification to build emotional connections with our customers, and social and community elements to bring together friends & family and enable network effects.