Deciml App

Founded in 2020 by Satyajeet Kunjeer, Deciml aims to simplify and democratize investing for India's youth (Millennials and Gen Z). The platform's core feature allows users to link their bank accounts via UPI and automatically invests the spare change from their digital transactions (e.g., a ₹98 purchase is rounded up to ₹100, and ₹2 is invested). This "round-up" method promotes a habit of consistent, small-scale investing. The company's mission is to make investing accessible, effortless, and jargon-free for first-time investors. Investments made through the app are managed via partner asset management companies and facilitated through SEBI-registered intermediaries.