Choose Wisely

Choose Wisely Limited is a financial technology company operating as a credit broker, not a lender. Founded in 2012, the company's mission is to provide transparency in the personal finance market, particularly for consumers with less-than-perfect credit histories. They offer free, impartial comparison services for a range of financial products, including personal loans, credit cards, and bank accounts, empowering users to make better-informed financial decisions. The company is authorised and regulated by the Financial Conduct Authority (FCA).