Capital One 360

Originally founded as ING Direct USA in 2000, the company was a pioneer in direct banking, operating without physical branches. In 2012, Capital One Financial Corporation acquired ING Direct USA and rebranded it as Capital One 360. The division maintains its digital-first focus, providing customers with high-yield savings accounts, fee-free checking accounts (360 Checking), certificates of deposit (CDs), and investment services. The business model is centered on leveraging technology to offer competitive rates and lower fees than traditional brick-and-mortar banks, supplemented by a network of Capital One Cafés for in-person support.