brightpeak financial

Launched in 2014, brightpeak financial was a distinct division of Thrivent Financial, a Fortune 500 fraternal benefit society. Its mission was to help young Christian families achieve financial clarity and live more generous lives through a digital-first approach. The company offered accessible financial advice, life insurance, disability insurance, and retirement planning solutions tailored to the needs and values of its target demographic. In late 2017, Thrivent announced it would be retiring the brightpeak brand and integrating its innovative, digitally-focused services directly into the main Thrivent organization to serve a broader client base.