Bridg

Founded in 2012, Bridg is a technology company that provides a customer data platform (CDP) specifically for brick-and-mortar retailers, restaurants, and CPG brands. Its core mission is to help businesses "close the loop" between digital marketing and in-store sales by creating a single, unified view of each customer from disparate data sources like point-of-sale (POS) systems, loyalty programs, and e-commerce platforms. By enriching this first-party data, Bridg enables brands to run highly targeted marketing campaigns and accurately measure their return on ad spend. In May 2021, Bridg was acquired by Cardlytics, a digital advertising platform, to enhance its advertising solutions with detailed SKU-level insights.