Branch

Founded in 2014, Branch provides solutions that help businesses drive growth by improving mobile user experiences. Its core technology revolves around deep linking, which allows companies to create seamless user journeys from any marketing channel directly into specific content within their mobile app. The platform also offers comprehensive mobile attribution and measurement, enabling marketers to accurately track app installs, engagement, and conversions, thereby optimizing their marketing spend and strategy. Branch aims to solve the problem of fragmented user experiences in a mobile-first world by bridging the gap between web and app environments.