Boring Money

Founded in 2015 by Holly Mackay, Boring Money is a UK-based financial services company dedicated to demystifying investing for the general public. Its mission is to help people save and invest with confidence by providing clear, independent information, expert analysis, and practical tools. The company operates a consumer-facing platform offering "Best Buy" awards, comparison tables for ISAs and pensions, and educational content, while also providing B2B market research and insights to financial services firms. Boring Money Limited is authorised and regulated by the Financial Conduct Authority (FCA).