BOB Financial Solutions Limited

BOB Financial Solutions Limited (BFSL), formerly known as Bobcards Limited, was established in 1994 as a subsidiary of Bank of Baroda, one of India's largest public sector banks. As a Non-Banking Financial Company (NBFC), BFSL's core business revolves around issuing Bank of Baroda credit cards to a diverse range of customers, including individuals and corporations. In addition to its credit card operations, the company is a significant player in the merchant acquiring business, providing Point of Sale (POS) terminals and payment acceptance solutions to businesses across India.