betterment for business

Betterment at Work is the employer-sponsored retirement plan division of Betterment LLC, a leading independent digital investment advisor. Launched as "Betterment for Business" in 2015 and rebranded to "Betterment at Work" in 2021, the service aims to provide businesses with a technology-driven, low-cost, and easy-to-manage 401(k) plan. Its mission is to empower employees to achieve their financial goals by offering personalized investment advice through its robo-advisor platform, access to a range of investment portfolios, and integrated financial wellness tools like student loan management and 529 plans. The platform is built on the same technology as Betterment's direct-to-consumer offering, focusing on user experience and fiduciary responsibility.