Betterment

Founded in 2008 by Jon Stein and Eli Broverman, Betterment is a pioneer in the fintech industry, specifically in the field of automated financial advisory services. The company's mission is to democratize investing and financial advice through technology, making it accessible, affordable, and transparent for everyone. Betterment uses algorithms to build and manage globally diversified portfolios of exchange-traded funds (ETFs) for its clients, tailored to their specific financial goals, timeline, and risk tolerance. In addition to its core portfolio management, the company offers high-yield cash accounts, retirement planning services (including IRAs and 401(k) plans for businesses), and advanced features like tax-loss harvesting.